Patxi Pierce

Patxi Pierce is a freelance web programmer and online performance marketing specialist, with over 5 years experience in multi-national enterprises. In the past he has contributed to the success of many online marketing campaigns, SEO & positioning, SEM, and classic online marketing models such as pay per sale, pay per lead and pay per click.


Filters:

"Clicktivism is the pollution of activism with the logic of consumerism. Activism is debased with advertising and computer science. What defines clicktivism is an obsession with metrics. Each link clicked and email opened is meticulously monitored. Subject lines are A/B tested and talking points focus-grouped. Clicktivists dilute their messages for mass appeal and make calls to action that are easy, insignificant and impotent. Their sole campaign objective is to inflate participation percentages, not to overthrow the status quo. In the end, social change is marketed like a brand of toilet paper."

I just don’t buy it. Yeah, this is how e-petitions are pushed, but not every organisation dilutes their message to boost email metrics, and that’s not a central part of online activism.

It’s a tool. He’s not speaking out against certain types of online action, he’s speaking out against all of them and saying the only effective political action is “taking to the streets”.

Elitist balls. Yeah, shitty online campaigns are shitty, but it’s not the dichotomy you’re making it out to be.

Thoughts?

from one of Micah White’s many articles against what he calls “clicktivism”, collected on his website.

(via tipsforradicals)

(via tipsforradicals)

23 - April - 2012 permailink...
Nielsen, Hispanic consumer overview.

Nielsen, Hispanic consumer overview.

20 - April - 2012 see original...
"The best place to hide a dead body is the second page of google search results."

Witty Profiles

20 - April - 2012 permailink...

Tracking the Trackers: How Our Browsing History Is Leaking into the Cloud (by ChRiStIaAn008)

20 - April - 2012 watch this...
16 - April - 2012 permailink...
15 - April - 2012 link...
8 - April - 2012 link...
9 - March - 2012 see original...

Interview with a successful Content company

    BUSINESS INSIDER: So what's the occasion? Why are you guys talking about this now?

    BEN WOLIN: We were doing a year in review, a recap. There's a lot of noise in the marketplace around the health category and WebMD — and not all the news is negative. We had a great 2011, where we grew 32 percent year-over-year in our ad business and a passed lot of great milestones.

    We've had for 20 consecutive quarters consistent revenue growth and now have more than 500 customers. But what is really coming to a head is our platform is really expanded. We've now reached 30 million U.S. consumers in a month. We've had 7.5 million mobile installs in the past 18 months. We have a show on television, we have a big partnership with YouTube which launches in a month. The list goes on and on, as our assets have gotten bigger or stronger.

    I think there's two ways of looking at that. Our nearest competitor, WebMD, didn't grow and we did and grew significantly. So there's the juxtaposition to them. We're doing it at scale and the online media business, over the last year everyone's talking bout Facebook's growth and Groupon's growth and you haven't heard a lot about content companies growing. I think the focus of the spotlight has been on social and deals and here's a content company that is bucking conventional wisdom.

    BI: Tell me about Everyday health – what kind of areas do your websites cover?

    BW: We have as much lifestyle, diet and fitness, even beauty within our portfolio. That is a core component of our business. What attracted me to the space was that online and digital could do something that there was no analogous offline situation. There was no way for a patient to connect with another patient easily, there was no way to get niche information. You need to do research on the side effect of a drug, what tool can y ou use in the offline world? You had those in every part of health.

    On the lifestyle side there was all the fun stuff around cali-counters and pregnancy trackers and over time that has just gotten more interesting. there are devices now that via Bluetooth give out data — GPS trackers that track your run, all of that is within our scope of work. At the end of the day, while doing celebrity might be fun, it's rare you can do well and have people live happier and healthier lives and make some money at the same time.

    BI: I understand you guys raised a lot of money not too long ago to put off the IPO. Where does that stand now?

    BW: Total, we've raised less than $75 million dollars. We raised $20 million in December 2010.

    We're definitely eyeing an IPO. When we shelved our IPO or pulled back in November 2010, we raised that money but always knew we wanted to go public. We purchased a company that put us in the professional space — professional in our market is doctors. We bought a news service for doctors and have integrated that business now.

    We run 25 different digital properties. I use the word digital instead of websites because now it's not just a dot-com: it's a twitter handle and Facebook presence. That is a goal of ours, to have our brands where any consumer is making a health decision, that's where we need to be.

    BI: You've been with Everyday Health for 10 years — ever feel the itch to go entrepreneurial again?

    BW: Hopefully there's never an end, hopefully it keeps going. We want to grow a company that does $1 billion in revenue, that just takes a long time. I'm as excited today as I was 10 years.

    We started our business in a kitchen in Brooklyn — there are no garages in New York City. At least, when you're 26 years old you can't afford one. It's been great, the company is 500 people now.

9 - March - 2012 view chat...
Microsoft’s Windows Compared To iOS And Android

Microsoft’s Windows Compared To iOS And Android

24 - February - 2012 see original...

How Internet Companies Would Be Forced to Spy on You Under H.R. 1981 - EFF

Online commentators are pointing to the Internet backlash against H.R. 1981 as the new anti-SOPA movement. While this bill is strikingly different from the Stop Online Piracy Act, it does have one thing in common: it’s a poorly-considered legislative attempt to regulate the Internet in a way experts in the field know will have serious civil liberties consequences. This bill specifically targets companies that provide commercial Internet access – like your ISP – and would force them to collect and maintain data on all of their customers, even if those customers have never been suspected of committing a crime.

Under H.R. 1981, which has the misleading title of Protecting Children From Internet Pornographers Act of 2011, Congress would force commercial Internet access providers to keep for one year a “log of the temporarily assigned network addresses the provider assigns to a subscriber to or customer of such service that enables the identification of the corresponding customer or subscriber information under subsection (c)(2) of this section.” Let’s break that down into simple terms.

Temporarily Assigned Network Addresses: More than IP Addresses

Under this proposal, ISPs would have to maintain “temporarily assigned network addresses” to enable the identification of a subscriber. At a minimum, this refers to the IP addresses assigned by ISPs, including the Internet services associated with mobile phones. It could also potentially include mobile phone numbers or other forms of cell phone identification, such as the three major mobile device identifiers: IMEI, IMSI, TMSI. These are the tracking IDs for your mobile devices, the unique identifiers that mobile phone companies use to track handsets and the accounts associated with them.

IP Addresses Aren’t a Perfect Identifier

An IP address is like a street address or a phone number; it’s the arrow that points packets of information your way when people send you things over the Internet. But it cannot tell you who is actually sitting behind a computer screen, typing at a computer.

Currently IP addresses by themselves aren’t a perfect way to identify individuals. One reason is because there are only a limited number of IPv4 addresses (the current schema most ISPs use to allocate IP addresses), and so there are many situations in which a bunch of Internet users are sharing a single IP address. This strategy, called Network Address Translation (NAT), is a creative way to deal with the shortage of IP addresses while we are still in the protracted process of transitioning to IPv6. All of which is to say: H.R. 1981 mandates that companies keep a log of assigned network addresses in order to identify customers, but IP addresses are only one clue in figuring out a user’s identity.

IP Addresses: Useful for Location Tracking

But there’s another element many commentators are forgetting: even if a single IP address isn’t a perfect identifier, a collection of IP addresses assigned to a user can be combined with other data elements to create a frighteningly detailed map of a person’s location over time. For example, law enforcement could review the IP addressses an individual used to log onto her email account over the period of several months to create a detailed picture of when she was at home, when she went to work, when she was in transit, and when she went to sleep - and whether there were certain days she deviated from her typical schedule.

IP addresses can also indicate information about a user’s physical proximity to other users. For example, if two people are using the same IP address at the same time, they are likely at the same location. Law enforcement might be very interested in how IP addresses can indicate one’s associations in this way.

Law enforcement could also demand that a social network hand over the IP addresses and logged-in times of an individual using its service. Law enforcement could then combine this information with data from an ISP or mobile carrier to figure who was assigned to each of those IP addresses. For mobile providers, each entry could be combined with data about one’s GPS location. So a law enforcement agent could know when an individual was posting to a social network as well as her location. ISPs will be slightly less exact but still provide a detailed portrait of an individual’s physical location each time she logged in.

This is no nightmare scenario. This is exactly what the U.S. government attempted when it pressured Twitter to hand over Icelandic parliamentarian Birgitta Jónsdóttir’s data as part of the WikiLeaks investigation. And we’ve seen numerous other occasions where law enforcement pressured Internet companies to hand over the IP addresses and times of individuals using their services.

Law enforcement is coming to understand that IP addresses are a powerful key to location data and to tracking people’s movements over time. But in order for this data to be most useful to them, they need ISPs and mobile carriers to keep records of who is assigned to which IP addresses, and when.

The Supreme Court has already decided that tracking an individual’s car with a GPS device for months at a time without a search warrant is blatantly unconstitutional. But by passing H.R. 1981, law enforcement hopes to create a mountain of data that will facilitate the location tracking of anyone who uses the Internet, if that person is under suspicion for any reason in the coming year.

Detailed Banking Information

Because the actual language of the bill is somewhat vague, activists at Demand Progress have correctly noted that this legislation might force Internet companies to retain even more data just to be on the safe side. The proposed bill is an amendment to 18 USC § 2703, the law currently defining the circumstances under which companies that store electronic data on customers must disclose it to the government. H.R. 1981 is attempting to amend and expand this law in a way that “enables the identification of the corresponding customer or subscriber information under subsection (c)(2) of this section.”

So what is subsection (c)(2)? It requires a provider to turn over to the government without a warrant:

Name
Address
Records of session times and durations
Length of service (including start date) and types of service utilized
Credit card or bank account number

The language of H.R. 1981 is dangerously unclear – it would definitely require a network to maintain an historical log of IP addresses, but will ISPs believe it also requires them to maintain detailed records on customers’ addresses, credit card, and bank information? Such an interpretation would create a honeypot of sensitive data ripe for overly ambitious law enforcement agents, malicious hackers, or even accidental disclosures.

This Attack on the Internet Has Nothing to Do With Child Pornography

H.R. 1981 is touted as a way to crack down on child pornography, but the data retention mandates of this bill will affect every Internet user who uses a U.S. ISP. It’s sad to see our legislators using the mantle of child pornography to order Internet companies to spy on users, forcing ISPs to keep mountains of unnecessary data about innocent Internet subscribers in the hopes that it might one day be useful to law enforcement. That’s exactly why Representative Zoe Lofgren proposed an amendment to rename the bill the ‘Keep Every American’s Digital Data for Submission to the Federal Government Without a Warrant Act of 2011.’

This type of legislation goes against the fundamental values of our country where individuals are treated as innocent until proven guilty. H.R. 1981 would uproot this core American principle, forcing ISPs to treat everyone like a potential criminal.

via EFF.org Updates by rainey

24 - February - 2012 read more...
jaymug:

Maslow’s Hierachy Of Needs and Social Media

jaymug:

Maslow’s Hierachy Of Needs and Social Media

13 - February - 2012 see original...
End Piracy, Not Liberty – Google

Two bills before Congress, known as the Protect IP Act (PIPA) in the Senate and the Stop Online Piracy Act (SOPA) in the House, would censor the Web and impose harmful regulations on American business. Millions of Internet users and entrepreneurs already oppose SOPA and PIPA.

The Senate will begin voting on January 24th. Please let them know how you feel. Sign this petition urging Congress to vote NO on PIPA and SOPA before it is too late.

18 - January - 2012 link...
18 - January - 2012 see original...
jaymug:

New Milwaukee Public Library ads mock facebook, YouTube, and Twitter.

jaymug:

New Milwaukee Public Library ads mock facebook, YouTube, and Twitter.

13 - January - 2012 see original...