The Major Players In Mobile Advertising
(via Business Insider)
(via Interesting Chart: So Is The Paywall Hype Cooling Off? Like I keep saying: Paywill NOT Paywall)
There will always be a degree of payed content, but will it be enough to get by?
The Real-Time Marketing Drumbeat Gets Louder, as Agencies, Brands Sign On | from eMarketer
In a February 2012 survey by GolinHarris, consumers expressed more positive feelings about brands after they were exposed to real-time marketing than before the exposure. Nearly half said they would feel more positive, while 46% would be more interested in the brand. Likelihood to recommend, to consider making a purchase, and to try or buy all were also significantly higher after exposure to real-time marketing.
As Guy Slattery, executive vice president of marketing at A&E Network, said: “Marketers are realizing that the big moments that happen on social are very fleeting and quick. If you can capitalize on those and be a part of them, that’s really the next level.”
Another amazing jump in mobile usage for Facebook. It’s (becoming) a mobile world, folks…
Go mobile web!
Women Overtake Men in Smartphone Ownership in the UK
A new Infographic from IMRG (Interactive Media in Retail Group) out of the UK aims to show the “Explosion of Mobile”. IMRG worked with eDigitalResearch to track the growth in the mobile channel in the UK market over the past three years.
This snapshot illustrates the shift from smartphone business use to the hands of the consumer. In 2010 we saw Men dominate smartphone ownership with 63% of the gender pie. Today we see more of a a Female skew with 58% woman owning this device.
Changes in age are also illustrated here with the most change from 2010 to 2013 in the senior category 55+.
According to IMRG, UK has a 60% smartphone penetration which is much higher than in my home country of Canada where it is expected that only 47% of Canucks have this device.
You can check out the full infographic on the IMRG website.
As in every other retail aspect of life, women lead the way.
That’s almost twice what the company was doing two years ago. And no matter how you look at it, it means Apple is a giant force in digital media retail.
Going down next quarter? Seems like a trend…
Some highlights:
- Pandora streams 200 million songs before 10 a.m. every day
- In March Pandora streamed 1.49+ billion hours of music
- Listeners have personalized their stations with more than 25 billion thumbs
- More than 140 million listeners have tuned in to Pandora on a mobile device“Can’t Stop. Won’t Stop.”
Is Pandora now the biggest online radio?
Only A Third of the World’s Population is Online
Via Statista. Select to embiggen.
This will be about double in 5 years.
Chrome steps ahead.
Google’s Powerful New Marketing Tool: Think Insights
Google has unveiled a new tool for marketers and agencies called Think Insights. Think Insights is a massive resource of information for marketers, providing the “latest research in digital marketing” as well as “industry-leading case studies and Google’s latest research, strategic perspectives, interviews with innovators and experts and more.”
Read more over at Social Media Today
It’s a social-mobile world folks…
Advertising Bureau VP Mike Zaneis calles it a “nuclear first strike.”
Relative performance of the “Big 2” this year.
And the trends keep separating…
