Vintage social networking.
This information will pay your rent.
Good chart from Statista on the various level of trust in advertising based on location of said ad. The online/digital advertising industry has done a very poor job…and that’s why digital earned and owned media (content) have become so prominent.
In terms of ad revenue, Google is now bigger than both the US magazine sector and the US newspaper sector. On track for $60bn in rev this year. Amazing.
Read more: http://www.businessinsider.com/google-is-bigger-than-all-magazines-and-newspapers-combined-2013-11#ixzz2kTmn93lm
"All empires die of indigestion"
~ Napoleon Bonaparte.
Social media FTW! In terms of online usage at least.
Advertisers spend heaps of cash on branding, bannering, and product-placing. But does anyone really look at those ads? Google could be betting that advertisers will pay to know whether consumers are actually looking at their billboards, magazine spreads, and online ads. The company was just granted a patent for “pay-per-gaze” advertising, which would employ a Google Glass-like eye sensor in order to identify when consumers are looking at advertisements in the real world and online.
What when PPG kicks in… when/where does advertisement meet its goal?
Browser share since Chrome launched.
Wow, we have a winner! Chrome turns five years old next month and is now responsible for about 43% of all the web traffic generated by the world’s desktop computers.
Meanwhile the browser wars continue.
The rise of the visual Web: Sites like Tumblr, Pinterest, Instagram, and Wanelo are becoming repositories for shopping ideas, fashion tips, and wish lists — in essence user-generated catalogs. For example, in a recent survey by Zmags (a mobile catalog company), 63% of online shoppers said they plan to use online catalogs. And 35% said they plan to use Pinterest to make purchases. (via Why Social Commerce Is Set To Explode - Business Insider)